Cohonesto Financial is dedicated to simplifying your financial life to help you live your life the way you want. Everything we do is designed to give you confidence about your finances and let you enjoy a healthy financial future.


Managing Director

With more than 18 years of experience in the financial services industry, Rob specializes in developing highly customized retirement plans for his clients. This work includes detailed retirement planning, with a customized approach to meet each client’s specific goals. This is accomplished through a series of interviews, thoroughly examining “what if” scenarios and candid discussions where education is a key driver for both Rob and his clients.

This plan, which is reviewed annually, is implemented through an investment approach that’s geared towards total return, additional savings when applicable with a focus on minimizing, expenses and investment related taxes whenever possible. As your financial advisor and retirement specialist, Rob understands the importance of tax planning before and after retirement as an increasingly important tool and frequently talks with clients about how to minimize future income taxes.

Rob is a graduate of the University of Nebraska in Lincoln and earned an MBA from The University of Texas at Dallas. He is an avid supporter of Cornhusker Football and an active member of the University of Nebraska Alumni Association. He enjoys spending time outside the office with his wife, Michelle, and three daughters, Katelyn, Marissa and Alexa.

I love what I do, and especially when I see the results of the work we do with clients involving the simple but powerful concept of “Less is More.” I’m passionate about educating clients and helping them so that they can spend LESS time worrying about their finances and MORE time enjoying family, friends and their most important passions in life.

– Rob Hrnicek, Founder and Managing Director