Cohonesto Financial is dedicated to simplifying your financial life to help you live your life the way you want. Everything we do is designed to give you confidence about your finances and let you enjoy a healthy financial future.


Managing Director

With more than 15 years of experience in the financial services industry, Rob specializes in developing retirement planning, education funding and business solutions for his clients. This includes qualified retirement plans and liquidity planning for business owner clients. Every strategy is customized to meet specific client needs and implemented through an investment approach that focuses on total return and minimizing expenses.

He is a graduate of the University of Nebraska in Lincoln and earned an MBA from The University of Texas at Dallas. Rob is an avid supporter of Cornhusker Football and an active member of the University of Nebraska Alumni Association. He enjoys spending time outside the office with his wife, Michelle, and three daughters, Katelyn, Marissa and Alexa.

I love what I do, and especially when I see the results of the work we do with clients involving the simple but powerful concept of “Less is More.” I’m passionate about educating clients and helping them so that they can spend LESS time worrying about their finances and MORE time enjoying family, friends and their most important passions in life.

– Rob Hrnicek, Founder and Managing Director